Chanel No. 5 is known as the perfume of now and forever. So no surprise that every 55 seconds, the world has a bottle of perfume is sold. Seductive aroma and flavor from noble synthetic jasmine,llang-ilang, bergamot, iris flowers, sandalwood, amber… of Chanel No. 5 remained virtually unchanged for nearly 90 years.
In 1921, Coco Chanel perfume put Ernest Beaux manufacturers six perfumes for her choosing. The result, her favorite type of year (coincidentally, the year is Coco’s lucky number.) Since then, the fragrance is associated with famous names like Marilyn Monroe, Catherine Deneuve, Nicole Kidman … and now face a French actress Audrey Tautou.
Do you think the people of this beautiful material, and farmers found in Grasse, Provence, France there exists a link? The answer is yes. It is the aroma from the delicate white flowers on his hands. August every year, Joseph Mul and employees go to all the fields in the remote southeastern France. They had to manually shut off the fragile jasmine to make Chanel No. 5, the most famous perfume world. 70, Joseph Mul is the fifth generation member of a family worked long years in the perfume industry. Flower farm house he was associated with the
famous name Chanel No. 5 from the early days of the new release. Indeed, Chanel perfume formulas have to say the exact origin of jasmine flowers are used as raw materials. This formula is very homogeneous and even featured product line of Eau de Parfum, Eau de Toilette or Eau Perfume Premie’re.Joseph Mul, said: “It’s expensive jasmine flowers in the world. They are priced at 20 to 30 times higher than those grown in Egypt or India.Grasse enjoy the special favor of climate. In summer, the waters in the town of Côte d’Azur, the sun never too hot. The advantage is always kept at temperatures above 18oC at night and never exceeded 28 degrees Celsius in the daytime. It helps to jasmine quality reached levels where the upper class. Flowers are fragrant sweet, gentle and less concentration than other varieties of exotic flowers. Maybe they will release the fragrance of Chanel No different. 5 if planted somewhere else. ”
Many celebrities and charming like this puts on perfume. It has always been sold in the busy shopping center such as Galeries Lafayette of Paris or Printems. It’s a different world harvests of jasmine Mul his family in this town of Grasse.
Mr Mul particularly emphasized the processes pick flowers not be limited. This is a job that requires meticulous high. Jasmine bloom only at night. At six o’clock in the morning, people wake up to pick them and carefully placed in a wicker basket. Average per hour, a person can be hand-picked half kilogram flowers.
Manual work takes place during the three month season, starting in August. Along with his brother Marius, Mr. Mul recruit at least 70 people each year to harvest a field in broad 5 acres of jasmine. Many of them are members of his family. He said: “I worked with him in our home. Generation which also contribute to both. Therefore, we have quite a team for each harvest standing crops. ”
Once harvested, jasmine should be dealt fast. “We have to flower into even Hexane extraction solvent. If left out, if only for a short time only, the aroma will be modified “, Jean – Francois Vieille explained. 20 years, he did the job turn into a solid, jasmine, caramel color to be transported easily.
During harvest, farmers work hard here not including the time for flowers to be picked every day. They must be very careful because you know you are working for a luxury fragrance company. To have a kilogram petals, they have to pick about 8,000 flowers. 350 kilometers new gram produces a kilogram of solid-grams mentioned above, is priced from 9,000 to 10,000 euros.
This year, new regulations from the International Association IFRA fragrance into effect in January 2010 caused some anxiety favorite perfume. It could be an end to the legend of Chanel No. 5. First, in all fragrances finished, jasmine natural rate will be capped at 0.7%. The purpose of this is to ensure users will not have allergic reactions with jasmine.
However, Jean-Pierre Houri, IFRA heads, have dismissed this concern: “Chanel No. 5 is not affected by the provisions of IFRA. ” A Chanel spokeswoman said the new rules are made, they immediately check the percentage of jasmine extract the finished product. The good news is no perfume bottle that violate its standards.
Back to Grasse, perfume capital of the world, where the perfume industry turnover reached 600 million euros per year, the farmers have never claimed anything. The only thing he is worried Joseph Mul jasmine plant roots are infected with fungus. But he also said it had planted 205 area flowers in case the crop was attacked.
So far, not a jasmine harvest any lost revenue. Growing conditions this year are also very favorable. Therefore, we have every reason to believe Chanel No. 5 to burst into our world is still passionate about perfume for many years.